With its alpine scenery, chocolate-box villages, cultural cities, glamorous ski resorts and appreciation for the finer things in life, a luxury holiday to Switzerland promises to be an experience to savour.
The soaring peaks of the Alps cover over 65% of the country, producing breathtaking scenery that’s spectacular. Home to some of Europe’s most iconic mountains such as the Matterhorn, jagged peaks, sparkling glaciers and thick emerald forests, it’s a sight that inspires awe and is best seen from a helicopter ride or light aircraft flight.
In winter, Switzerland is home to some of the most glamorous ski resorts and luxurious chalets in the world. Glide down the pistes or heli-ski by day, and browse designer shops and dine in world-class restaurants by night. Zermatt is a true alpine beauty offering some of the highest skiing in Europe, while St Moritz and Verbier are playgrounds for the rich and famous.
In summer, the mountains form a backdrop to some of the best hiking and mountain biking trails, skirting glittering lakeshores where you can stop for a refreshing dip.
Switzerland’s cities are vibrant and cosmopolitan spaces. Bern’s UNESCO-listed medieval old town has delightful cobbled streets; Basel is home to Switzerland’s finest collection of art galleries; and Zurich’s opera house holds exceptional performances of opera and ballet.
If you want to indulge in shopping, Switzerland produces over 50% of the world’s most luxurious watches, and no visit is complete without buying some of Switzerland’s chocolate, fondue and raclette.